Profoto Holding AB (publ) Q2 2025 Earnings | 07/18/2025

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Profoto Holding AB (publ) announced its Q2 2025 results on July 18, 2025, reflecting continued headwinds from a subdued content creator market and persistent macroeconomic uncertainty. Net revenue for the quarter fell by 12.8% year-over-year to SEK 171 million, down from SEK 196 million in Q2 2024. Organic sales growth declined by 6.7%, reversing the positive trend from the same period last year. Operating profit for the quarter halved to SEK 18 million (from SEK 36 million), corresponding to an operating margin of 10.5% compared to 18.4% in Q2 2024. Net profit after tax also declined, reaching SEK 14 million, versus SEK 28 million the prior year. Earnings per share dropped to SEK 0.36 from SEK 0.70, while cash flow from operating activities was SEK 20 million, a notable decrease from SEK 34 million last year. Management cited continued customer restraint and economic uncertainty in the US as major factors curbing sales and investment appetite, especially after a strong prior-year comparison that benefited from the Pro-D3 launch. While sales in the Americas, adjusted for currency effects, were unchanged, global uncertainties and tariff-related price increases moderated activity even as pre-purchasing offered some offset. During the quarter, Profoto executed cost-saving measures—including a staff reduction of about 15%—with full effects expected in the second half of 2025. The company remains well-positioned for long-term recovery, forecasting ongoing market challenges in the near term but emphasizing readiness to capitalize on demand when market conditions improve. Profoto also unveiled new LED products, expanding its addressable market from SEK 3.5 billion to SEK 14.7 billion, highlighting a strategic shift toward future growth avenues. About Inside Ticker: For independent analysis, timely earnings news, and strategic insights on Profoto Holding AB (publ) and leaders in creative technology, follow Inside Ticker and visit InsideTicker.com for industry updates and expert commentary. Hashtags: #Profoto #Q22025 #Earnings #FinancialResults #LightingEquipment #ContentCreation #Revenue #OperatingProfit #LED #Innovation #CostSaving #MarketUpdate #CreativeTech #OperatingMargin #CashFlow #SEK #ProductLaunch #Tariffs #GlobalMarkets #BusinessUpdate #ShareholderReturns #InsideTicker