Pricer AB (publ) Q2 2025 Earnings | 07/17/2025

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Pricer AB (publ) reported its Q2 2025 results on July 17, 2025, reflecting a challenging macroeconomic environment with persistent geopolitical uncertainty and restrained investment activity across key retail markets. Second-quarter net sales declined 30.3% year-over-year to SEK 448.7 million, mainly due to customers delaying investment decisions—particularly in France, Italy, the Nordics, and Canada. Despite the downturn in revenue, Pricer’s order intake remained resilient, increasing slightly to SEK 501.3 million, with a 7.7% gain on a constant currency basis, and order backlog surged by nearly 35% to SEK 660.7 million, highlighting continued market relevance and future demand pipeline. Profitability was under pressure due to the lower sales volume: gross profit for the quarter amounted to SEK 85.3 million, with a gross margin of 19.0%. The company reported an operating loss (EBIT) of SEK -20.3 million versus a profit of SEK 48.5 million in Q2 2024. Restructuring efforts in France impacted results, with adjusted EBIT at SEK -12.4 million. Net profit after tax was SEK -35.7 million, translating to earnings per share of SEK -0.22. Cash flow from operating activities turned negative at SEK -81.9 million, primarily due to increased working capital tied to delayed customer deployments. Amid the softness in several core markets, Benelux delivered strong growth and new customer wins. Meanwhile, recurring revenue from Pricer Plaza increased by nearly 10% year-over-year, evidencing growing traction for digital in-store solutions. The roll-out for Canadian grocer Sobeys began during the period, slightly behind schedule but opening new expansion opportunities. CEO Magnus Larsson emphasized Pricer’s strategic focus on profitable growth, with enhanced geographic and market segmentation, reinforced sales teams in core locations, and an updated partnership strategy driving improved resilience. While short-term results reflected the deferred investment climate, management expects a gradual demand recovery in H2 2025 as digitalization trends and efficiency mandates return to the retail priority list. Transformation initiatives and organizational streamlining have positioned Pricer to capitalize on pent-up demand and drive profitable growth over the longer term. About Inside Ticker: For in-depth earnings reviews, industry commentary, and the latest on Pricer AB (publ) and retail tech, follow Inside Ticker and visit InsideTicker.com for real-time updates and expert analysis. Hashtags: #PricerAB #Q22025 #Earnings #FinancialResults #RetailTech #DigitalInStore #OrderBacklog #Revenue #OperatingLoss #Innovation #Resilience #Transformation #RetailAutomation #Digitalization #MarketUpdate #InsideTicker #SEK #GrowthStrategy #BusinessUpdate #Profitability #GlobalMarkets #Partnerships #Sobeys #CustomerSuccess #Benelux #France #Canada #Q2Results #CEOUpdate #RetailInnovation